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Updating our strategic objectives, vision and values


Over the past two months, we have been consulting over changes to our strategic objectives, vision and values.

A report on the feedback will go to the Trust Board at its meeting on 2 May.

The proposed changes which the basis of the consultation are set out below.

Strategic objectives

Consolidate provides the building blocks on which the success of our Trust rests. Being Brilliant at the Basics will be a frequently heard statement as we review what we do well, identify what needs to be better and deliver more and constantly improving recovery-focused services.

Integrate requires us to work more effectively, internally and externally, connecting fully with the local health communities we serve and forging positive, dynamic relationships with our commissioners, GPs, service users and carers, as well as those in the voluntary sector.

Expand will be fundamental to the viability of our Trust, developing a portfolio of services which meets the needs of commissioners locally and in areas outside our traditional heartland.

Mission statement

'You Matter... We Care' is the approach service users and others recognise in AWP.

Whether service users, staff, GPs, commissioners or third sector groups, you matter to us and we care how we listen and respond to your needs, views and ambitions.


We want all our staff to have PRIDE in the way we work together, in the specialist support we provide service users and in the way we work with our partners within the health community.

PRIDE encapsulates the values which lie at the heart of our organisation.

P Passion We do our best, all of the time
R Respect We listen, understand and value what you tell us
I Integrity We're open, honest, straightforward
D Diversity We relate to everyone as an individual
E Excellence We provide consistently the highest quality support

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